In this environment, a new generation of mothers favor what they perceive as more empowering toys for their daughters. Elsa might be just as blond and waif-thin as Barbie, but she comes with a ...

Stumble Guys and Barbie are once more set to team up, this time with a new collaboration that sees the two join forces for ...

with the first-ever blind Barbie doll and a Black Barbie with Down syndrome. Toy manufacturer Mattel announced the two new ...

TOY manufacturer Mattel is set to open its first theme park in America next year. The new £207million theme park is slated to open at the end of 2025, although a firm opening date has yet to be ...

Mattel is doubling down on its plans to expand "outside the toy aisle" after ... dipped 1.8% in extended New York trading after the earnings were announced. Can Barbie be the new Iron Man?

The new Barbie x Verizon partnership comes on the heels of a big year of collaborations for Barbie and Mattel, which have teamed up to launch everything from Barbie tumblers to toys in recent month.

with various new diverse live-action incarnations of Barbie and Ken appearing on screen, all of which have a corresponding toy doll. Barbie has even inspired online trends promoting the unique ...

That new commitment to diversity is ... Kids touch, hug and go to bed with our toys. "We believe in the long-term opportunity for Barbie. But we need to evolve her, keep her relevant and in ...

“Barbie has been such ... as well as Nokia phones and exciting new partnerships. For further information, see www.hmd.com. About Mattel Mattel is a leading global toy and family entertainment ...