Kokho Jason Sit is affiliated with the Chartered Institute of Marketing (UK). Jaguar’s new concept car, the Type 00, has attracted plenty of attention. There have been heated debates about the ...
In response to the backlash, Jaguar managing director Rawdon Glover said the carmaker wants to “be bold and disruptive”. insisting that the new identity is a necessary step for the brand's evolution ...
With the Type 00, Jaguar is redefining the boundaries of automotive design and technology. The future of the brand is electric, exciting, and full of promise.