JAGUAR has undergone a dramatic transformation, completely reinventing its brand identity. Gone is the British premium marque ...
With the Type 00, Jaguar is redefining the boundaries of automotive design and technology. The future of the brand is electric, exciting, and full of promise.
The new concept ruffled feathers but Jaguar has always innovated in the hopes of attracting new and younger buyers.
Jaguar’s transformation from a heritage automotive brand to an all-electric luxury pioneer is nothing short of remarkable.
In response to the backlash, Jaguar managing director Rawdon Glover said the carmaker wants to “be bold and disruptive”. insisting that the new identity is a necessary step for the brand's evolution ...
Jaguar believes that its products should be a “Copy of Nothing,” which is why there are new symbols of change implemented in ...
"Jaguar's performance over the past 10 years has been challenging," Rawdon Glover admitted in a previous BBC interview. He ...
The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a ...
Because not only can I remember the day back in October 1988 when Jaguar unveiled another concept at the British ...
Absolutely. By forgoing the iconic Prowler badge in favor of a new letter logo and introducing vibrant color schemes, Jaguar ...