Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...

Usability testing is an essential part of product development. A common question from those new to the field is “when should we test?” The answer is simple; you test before a redesign, you test during ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 25 min ago By Erika Wheless - 1 hour 34 min ago By Ewan Larkin - 5 hours 19 min ago By Brandon Doerrer - 6 hours 19 min ago ...

DMA (Designated Market Area) regions are the geographic areas in the U.S. in which local television viewing is measured by Nielsen. A DMA region is a group of counties and zip codes that form an ...

Nielsen has announced a partnership with social video platform TikTok that gives advertisers a greater ability to measure and compare the effectiveness of their campaigns on that service and others.

Denzel Washington, Joseph Quinn, Connie Nielsen, director Ridley Scott, Paul Mescal, Fred Hechinger and Pedro Pascal. Scott A Garfitt/Invision/AP ...