Here, HypeFactory’s Daria Belova shows how nostalgia took over social media. Nostalgia marketing's on the up, but how does it work? / Lorenzo Herrera via Unsplash For firms working with ...
As the Russian cultural theorist Svetlana Boym proposed in her classic study, “The Future of Nostalgia” (2001), longing for the past is an “incurable modern condition,” an ailment that ...