Kazi Abidur Rahman, founder of London-based fragrance house Sunnamusk, agrees, telling Bazaar: "If you've never smelt pure oud before, it can probably come across quite pungent and animalic.
The most popular ingredient in our autumn fragrance arsenal? Oud. It's arguably one of the most divisive fragrance notes in perfumery. While many steer clear from its potency, fans simply can't ...
Renowned across the world for its elegant luxurious scents that merge ancestral knowledge with modern science, INITIO Parfums Privés invites guests into its captivating world of Oud this festive ...