Judd Apatow will direct and Steven Spielberg will produce Cola Wars, a movie about the battle between Coke and Pepsi that is ...

These are the branding news stories we’re reading this week. This week in branding, Pepsi released a new take on a major ...

In today's global village, a logo created in London may appear on billboards in Beijing. For this reason, cultural sensitivity is not a nicety; it's a must. A thumbs-up can signify “great job” in one ...

Close to 20 years after Pepsi dropped their “Roman Empire ... one of the biggest promotional programs in our company’s history—spanning across theatrical marketing, CBS Sports and the ...

The plastic disc under bottle caps keeps drinks fizzy. Most people don't even notice the small piece of plastic under the ...

A pop culture phenomenon gets a sequel, two decades later. On Sept. 5, Pepsi welcomed football season by releasing a star-studded commercial in the theme of upcoming blockbuster “Gladiator II.” ...

Steven Spielberg and Judd Apatow have reportedly boarded Sony’s upcoming Coca-Cola vs. Pepsi movie, Cola Wars.

PepsiCo, Purchase, N.Y., has teamed up with award-winning singer Kelly Rowland to turn local restaurant regulars into hometown celebrities with a chance to be featured in a Pepsi ad and have their ...

Pepsi movie, Cola Wars ... Sony’s Maia Eyre is overseeing the film. Spielberg's long history in Hollywood includes directing work on classics such as Jaws, Jurassic Park, and the original ...