“It’s not superfluous to the product,” Mr. Mears said. “If you’re a company that makes shampoo, your product lives or dies by efficacy, and the storytelling is superfluous. The efficacy of a fragrance ...

A dramatic video shows a snowboarder triggering and then outpacing an avalanche on New Hampshire’s Mount Washington last month. The video shows the moment a layer of snow started to slide down the ...

I used an induction cooktop for the first time — here are 3 things I discovered Pushpa 2 box office Day 3: Allu Arjun's film breaks records, hits Rs 600 crore mark Planning your next trip? These ...