Therefore, as creatives, we are responsible for communicating some of the most important messages in culture today. But the problem is clear: pharma ads are seen as beige wallpaper by most people in ...
The odds of RFK Jr. implementing a ban on TV drug ads are slim, says our guest this week, BranchLab’s Josh Walsh. Still, pharma advertisers could face other regulatory changes over the next four years ...
So awards ceremonies recognising the best creativity on show in healthcare advertising are always going to trigger mixed reactions, with the one I attended on 1 July being no different. Launched ...
RFK Jr. has previously expressed a desire to put a stop to DTC pharma ads in the U.S.—which is one of only two countries in the world, along with New Zealand, where prescription drugs can be ...
On Feb. 1, 2024, the advertising agency Publicis Health paid the state of Michigan nearly $11.7 million in a settlement for its role in the opioid crisis. The company was charged with downplaying the ...