Today, we’ll discuss one of these: podcast marketing. A podcast is an audio program similar to a radio show, except it’s hosted through a digital platform such as Apple Podcasts and Stitcher.

In this episode, we discuss how CMOs are shaping marketing teams, including an exclusive interview with the BBC, our ...

It seems like everyone is podcasting these days, with low barriers to entry and easy distribution. At last count, there were more than 850,000 podcasts in the world, with 2 million podcasts ...

Why is the medium so popular? Simply put, it’s easily accessible and has bred familiarity between hosts and listeners.

Shows that rank among Apple Podcasts’ Top Shows have the option of promoting their rankings too. However, there is no option to craft your own marketing message for the artwork, which is a little ...

Are you a print subscriber? Activate your account. By Vivek Sharma - 8 min 12 sec ago By Ad Age and Creativity Staff - 41 min 18 sec ago By Ad Age Staff - 1 hour 42 min ago By Erika Wheless - 1 ...

But that's not what I'm here to talk about. Instead, I want to talk about the brilliant minds behind the marketing of the Barbie movie and the lessons that branded podcasts—and marketers of all ...

The Money Marketing Podcast is your definitive guide to the biggest issues in financial planning. Each series we run takes a deep dive into a hot topic, with new episodes delivered regularly.