Why is the medium so popular? Simply put, it’s easily accessible and has bred familiarity between hosts and listeners.

In this episode, we discuss how CMOs are shaping marketing teams, including an exclusive interview with the BBC, our ...

The Podcast Marketing Academy (whose manifesto is HERE) has released results of a study conducted in Q1 this year: Podcast ...

From more than 125 conversations (six seasons), I’ve distilled seven major takeaways that I know will play a specific role in ...

It depends. Some podcasts bring in an annual revenue of over $1 million, but that level of income does not typically come in overnight. As with any marketing channel, you’ll need to be very ...

It seems like everyone is podcasting these days, with low barriers to entry and easy distribution. At last count, there were more than 850,000 podcasts in the world, with 2 million podcasts ...

Today, we’ll discuss one of these: podcast marketing. A podcast is an audio program similar to a radio show, except it’s hosted through a digital platform such as Apple Podcasts and Stitcher.

But that's not what I'm here to talk about. Instead, I want to talk about the brilliant minds behind the marketing of the Barbie movie and the lessons that branded podcasts—and marketers of all ...