Ikea has launched a pop-up shop on London’s Oxford Street dedicated to its blue carrier bag, as it hopes to attract shoppers ahead of the delayed opening of its new city centre store.

Ikea has launched a pop-up shop on London’s Oxford Street dedicated to its blue carrier bag (Ikea/PA) Ikea has launched a pop-up shop on London’s Oxford Street dedicated to its blue carrier ...

Ikea's 'Hus of Frakta' pop-up store in London. Credits: Ikea. Swedish homeware giant Ikea has unveiled a new Oxford Street pop-up dedicated to its iconic blue Frakta bag. London’s ‘Hus of Frakta’, ...

Not many shopping bags have reached the popularity and ubiquity of IKEA’s blue Frakta bag. Meaning ‘to freight’ in Swedish, the Frakta bag’s durability, versatility, and high capacity have made it one ...

The Breville Smart Oven Air Fryer, which has 11 cooking functions, is on sale for $80 off. Usually priced at $350, it’s now ...

Ikea has launched a pop-up shop on London’s Oxford Street dedicated to its blue carrier bag, as it hopes to attract shoppers ahead of the delayed opening of its new city centre store. Shoppers will be ...