Different user research methods have different guidelines for best practice. User research methods are often divided into quantitative and qualitative methods. In quantitative methods such as surveys, ...

Fifth Dimension Consulting has appointed a new global director of consumer insights and brand strategy.Renowned brand and ...

This book offers a digital lens in the participatory perspective of ethnography, a qualitative methodology. A series of chapters from internationally distinguished and rising authors present digital ...

BU’s research centres focus on specific areas of interest. They are multi-disciplinary, spanning departments and schools. Centres have close links with professional organisations and other research ...

Nature has once again been named the Research Society’s 2024 Organisation of the Year at this year’s awards, marking the team ...

A new effort uses AI chatbots to conduct interviews with human subjects, which proponents say will revolutionize measuring ...

Whether or not the concept of ‘generalisability’ should be applied in qualitative research is a matter of debate,26 but we would argue that this study provides useful, credible working hypotheses or ...

Agroecology is rapidly gaining momentum as a transformative approach to agriculture, blending ecological science with ...

The epidemiological landscape of HIV has transformed dramatically over the past several decades. Once a terminal diagnosis ...

AlSwayied, G, Frost, R and Hamilton, FL (2024) Menopause knowledge, attitudes and experiences of women in Saudi Arabia: a ...

The European Commission is experimenting with a ‘portfolio’ approach to funding research, aping financial investors who ...