However, with a well-thought-out PR strategy, brands can avoid the post-holiday slump and create a buzz that keeps customers ...

This segment must be prepared for demand sales surges at any moment. A key driver of this is social media, where creators and ...

After several years of stellar sales growth, demand for alternative meats appears to be plummeting. Big-name brands Beyond ...

Best techniques and strategies to improve hotel sales easily Although it is clear that the basis of their income comes from bookings, tourist accommodation can also earn money by selling services or ...

The kind of awareness and connection that effective PR can build is crucial for sales, as awareness is one of the key factors ...

The stand-out item from this BMW homepage example, however, is the simplicity of messaging combined with minimal conflicting CTAs for the user. There is no excessive sales content, and the ...

Retailers leverage our ‘fear of missing out’ to encourage us to buy more. As a shopper, it’s important to design a strategy ...

The foundation of any sales and service culture is positive referrals and very specific positive reviews from past customers.

The most popular location for holiday shoppers now is online, with 57% of those surveyed saying nationwide they will make at ...

According to preliminary insights from Mastercard SpendingPulse™, U.S. retail sales excluding automotive were up +3.4% on ...

Judgments providing actual guidance for consumer goods brands are like a good action film—rare, but totally worth the wait. The UK Competition ...