Traditional approaches and methodologies to both long range strategic planning and shorter-term operational brand planning may not provide the means to fully address modern complexity and ...
One year ago, the city of Orange began the process of updating its strategic plan. But imminent budget concerns put the plan on hold for months. This week, the document codifying the city’s long-term ...
To help companies to do this, Blue Latitude Health has developed an innovative two-part brand strategy and planning pack, based on its exclusive ‘Four Corners of Brand Experience’ framework.
Creating a comprehensive marketing strategy is essential for your business’s success. Begin with search engine optimisation to enhance your online presence. By refining your website’s content and ...