Traditional approaches and methodologies to both long range strategic planning and shorter-term operational brand planning may not provide the means to fully address modern complexity and ...
One year ago, the city of Orange began the process of updating its strategic plan. But imminent budget concerns put the plan on hold for months. This week, the document codifying the city’s long-term ...
So if our goal is to drive sales, why is it we don't invest sufficient time in the process? We don't rush the brand campaign development process, so why should the strategy brand planning process ...
Representative image French food retailer Casino on Thursday posted lower third quarter sales, weighed down by ... management will unveil on Nov. 14 its strategy to revive the group's operational ...