Fresh off the "Sweat" tour co-headlined by Charli xcx, pop star Troye Sivan has signed a multi-year deal with Smirnoff Vodka ...

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories.

Australian singer and global pop culture royalty, Troye Sivan, has been enlisted by Smirnoff as its new ‘chief vibes OFFicer’ ...

Smirnoff, the world's No.1 vodka brand, is today announcing the appointment of GRAMMY-nominated global star Troye Sivan as ...

A rich combination of espresso, hazelnut liqueur, and Smirnoff vodka makes this martini a delicious after-dinner treat or a ...

Smirnoff has always been synonymous with good times and great vibes, but now the vodka brand is turning things way up with the announcement of its new Chief Vibes OFFicer (CVO): none other than GRAMMY ...

Former Chicago Bears running back Matt Forte discusses his partnership with Smirnoff and Pickleball, as well as Bears recent ...

By Ad Age Studio 30 - 57 min 21 sec ago 2 hours 4 min ago By Geno Schellenberger - 5 hours 56 min ago By Matt Casey - 6 hours ...

HarbourView Equity Partners acquires jazz guitarist and singer-songwriter George Benson's master royalty income.

With famous brands such as Johnnie Walker and Guinness, Diageo says its marketing teams set out to overturn stereotypes or cultural associations that the drinks might hold and, thereby, broaden the ...

A SHOPLIFTER who carried out a spree of alcohol thefts was struggling with being ‘ostracised’ after he was accused of a serious crime.