Promise. But let's be real. "No-makeup makeup" was kind of a sham. Viral TikToks showcase 10-, 12-, 15-step routines with specific techniques, pricey products, and complicated tools... all to make ...

“Alcohol can dry out and damage brush hairs, and similar to your hair, most makeup brushes are made of natural hairs that need to be nourished,” says Williamson. Makeup artists also recommend ...

“I’ve never been a makeup person really. I always love not wearing makeup. For me, makeup has always meant that I’m going to work,” Gwyneth Paltrow told PEOPLE in April 2020. "All through ...

The best fall 2024 makeup trends prove that trending beauty looks like high-wattage blush and bold red lipstick aren’t going anywhere anytime soon. Those who prefer a softer makeup approach ...

If the 76th Emmy Awards are any indication of what’s to come, the popular “clean makeup” trend is now rivaled by experimental, moody beauty. The dramatic shift in color palettes signals a ...

Beauty is in the eye of the beholder—but it’s also in packages tied up with bows. The best makeup gift sets put a dash of glamour, a dose of shimmer, and the makings of a smoother, brighter ...

Whether you’re going for a natural daytime makeup look, applying fiddly false lashes, or attacking the tiniest stray hairs with your tweezers, a lighted makeup mirror can help make sure you step ...

Balancing all of your products on a crowded bathroom counter and trying to apply your favorite makeup products under harsh overhead lighting gets old after a while. However, picking up one of the ...

But that’s not to say that fresh-faced complexion makeup didn’t reign on the runways at New York Fashion Week. In the coming weeks, don’t be surprised if you see bold eye looks and dewy skin ...

Promise. Not sure about you, but when I was among the ~youths~ I fully expected that one day I would have a full-fledged Pinterest-level makeup vanity straight out of my middle school dreams.

Put your best face forward, one wipe at a time. Taryn is a beauty writer based in New York City. She contributes to InStyle’s beauty commerce vertical and has experience covering the newest and ...