Australian singer and global pop culture royalty, Troye Sivan, has been enlisted by Smirnoff as its new ‘chief vibes OFFicer’ ...

Smirnoff has always been synonymous with good times and great vibes, but now the vodka brand is turning things way up with the announcement of its new Chief Vibes OFFicer (CVO): none other than GRAMMY ...

Smirnoff has named Troye Sivan its new “Chief Vibes OFFicer,” marking the start of a new multi-year partnership deal between the alcohol brand and the Grammy-nominated singer.

Absolut and Kahlúa’s Sabrina Carpenter cocktail collab and Apple’s celebration of Thai graduation culture.

These brands include Johnnie Walker, Crown Royal, JεB and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness. Celebrating life, ...

Sure, it looks more sophisticated in its signature copper mug, but a Moscow Mule is easy to make at home. A standard Moscow ...

Absolut Blue vodka is one of the most popular vodkas on the market. It's known for its smooth taste and clean finish. Absolut Vodka is a classic tasting vodka distilled from winter wheat, and it's ...

With famous brands such as Johnnie Walker and Guinness, Diageo says its marketing teams set out to overturn stereotypes or cultural associations that the drinks might hold and, thereby, broaden the ...

Diageo PLC is a part of the beverage industry. Its business involves the supply of alcoholic beverage under a collection of brands such as Johnnie Walker, Crown Royal, JεB, Buchanan's and Windsor ...