Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Microsoft's Gaming CEO has said there'll be more Xbox consoles after the Xbox Series X/S, but don't expect a mid-generation ...

The ad is more than a bit tongue-in-cheek, showing everyday objects and items that aren't an Xbox, while labelling any ...

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

Microsoft's recent Xbox ad campaign has sparked confusion and debate, as it equates various devices, including laptops and ...

Xbox has unveiled a new marketing campaign It focuses on the many devices that can be used to play Xbox games Some online argue it dilutes the brand's identity Xbox has launched a new advertising ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...