Starbucks’ new CEO Brian Niccol is facing stressed-out baristas who gripe they are being thrown into “skeleton” crews as they scramble to meet a barrage of coffee orders, according to a report.
Tasked with reassuring investors that the company's coffee shops are still hugely popular in the U.S., Niccol also has to contend with baristas and hardcore Starbucks customers who say they want ...
I am all for empowerment. But claiming that writing a customer’s name on a paper cup is “empowering” for the barista is laughable (“Starbucks chief seeks return of personal touch”, Report, November 1) ...
An icon in the shape of a lightning bolt. Impact Link Some of Starbucks' baristas' biggest problems could be addressed as part of its new CEO Brian Niccol's corporate turnaround plan for the chain.