Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early ...

Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...

Jaguar’s controversial new concept electric car has been leaked online – showing the vehicle in Barbie pink. Images appearing ...

As it gears up to launch a new car, we look at the new Jaguar rebranding and whether its fresh logo and brand direction is ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Jaguar’s transformation started with the reveal of its new brand identity featuring an all-new logo – Jaguar calls it a ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

Until very recently, Jaguar stood for timeless British elegance. Then the company released a 30-second rebranding film that ...

After Jaguar, Audi has seemed to take off their iconic logo from their newly launched electric car in China. What is going on ...

After Jaguar's unveiling of its bold new identity was met with an online backlash, Sophie Tolhurst deconstructs and analyses ...