The hydrogen fuel cell maker is turning to new methods to raise funds, but it will need more if it's to survive.

Hydrogen-technology company Plug Power is trying to boost sales. Investors look pleased.On Thursday, the company announced the “establishment of an equipment-leasing platform.” The initial lease volume is targeted at $150 million.

Shares of Plug Power Inc. PLUG slipped 5.83% to $1.94 Friday, on what proved to be an all-around mixed trading session for the stock market, with the Dow Jones Industrial Average DJIA rising 0.09% to 42,063.36 and the NASDAQ Composite Index COMP falling 0.36% to 17,948.32.

Plug Power, an unprofitable company in the green hydrogen market, may face challenges due to weak margins and missed earnings estimates. See why PLUG is sell rated.

Plug Power Inc. secures 25MW order for PEM electrolyzers from BP and Iberdrola's Castellón refinery project in Spain, expected to reduce CO2 emissions by 23,000 tons annually.