For pollsters and campaign professionals looking at the available data, here are eight big questions we are asking.

One of the early lessons media consultants are drawing from 2024 is the importance of in-language advertising.

AAPI voters could be the key to the 2024 election. Are candidates doing enough to win their vote? Find out what’s at stake.

Explore the intriguing connections between politics and America's favorite pastime, baseball. Find out how analytics and ...

As the calendar ticks closer to November and the cycle nears a close without the kind of sensational hacking story that ...

Political ad bans after Election Day? Consultants don't like it but they also aren't that concerned. Find out why ...

GOP campaign strategy is at a crossroads. One campaign operative argues that fractured strategies and disjointed messaging ...

Democrats are pulling ahead in fundraising thanks to new payment processors, while Republicans struggle with WinRed ...

There are early lessons from the unpredictable tumult that has been the 2024 cycle so far. One of those, at least for LoopMe, a tech company that specializes in ad measurement and optimization using ...

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