In line with the UAE’s Net Zero 2050 Strategy and following a partnership signing with Mastercard and LuLu at COP28, Unilever today officially launched its inspirational campaign committed to help ...

Exponential Interactive announces a 100 percent viewability guarantee for its proprietary, scalable video ad formats: VDX. To bolster its efforts, Exponential has partnered with the Media Ratings ...

How do you handle creative blocks or moments of doubt in your work? I pause, breathe, and step back. I take a walk, listen to music, or engage in any activity that allows me to completely detach from ...

Women Driving Change in the GCC The insights in this article were contributed by Anne-Laure Malauzat, Management Consultant at Bain & Company. The Gulf Cooperation Council (GCC) region has seen a ...

At TMB, they push boundaries by integrating emerging technologies like predictive analytics and AI to foster deeper connections between brands and their audiences. Furthermore, they are redefining the ...

Publicis Groupe Middle East, has partnered with the Dubai Business Women Council (DBWC) to launch a series of workshops aimed at providing female-founded micro, small and medium-sized enterprises ...

Over the past two decades, the PR industry has witnessed an exponential growth in the UAE. This was said by Virtue PR, the ...

Noura Souki, Account Director at Cheil ME talks to Communicate within the frame of the "20 women to watch" series ...

In an era where Gen Z is all about the next foodie adventure, Coca-Cola Middle East is riding that wave as part of its Meals Platform – a global platform designed to celebrate the moment of connection ...

IMI, the leading global privately-owned media group headquartered in the UAE, today unveiled a bold new identity. Centered around the power of ‘connection’, ...

Rania Masri, Chief Brand and Marcomms Officer at the newly rebranded IMI spoke to Communicate about several topics pertaining to the broadcast and entertainment industry today.