Capturing consumer attention has always been fundamental to effective advertising. In its 2003 Media Model, the Advertising Research Foundation (ARF) ...

WhatsApp may be the fourth most popular social network in the world. However, to date it has not been a place publishers have had much success building ...

As large language models (LLMs) evolve from experimental tools to valuable assets, transparency in their data sourcing is rapidly declining. Initially, ...

Gone are the days when a sports fan could locate their favorite team’s game quickly on a predictable outlet. Instead, broadcast contracts are divided ...

In today’s rapidly evolving media landscape, publishers and broadcasters are increasingly looking to AI to reach new audiences and build loyalty. At Arc ...

November 6 @ 11:00 am - 11:45 am | Virtual ...

Today’s vast television ecosystem combines streaming services, traditional pay-TV, and free ad-supported platforms, reflecting a sea change in how viewers find and consume video content. The scales ...

Social media gets a lot of bad press these days, and for good reason. It’s associated with any number of negative effects – from misinformation to ...

Change is an inevitable part of journalism. No one would deny the radical – and ongoing – technological shifts impacting the craft over the past three decades. And few (if any) would deny that some ...