A culture of continuous improvement is a source of competitive advantage in an industry coming to terms with consolidation ...

How are conversational assistants influencing the way that brands interact with consumers, and what opportunities – and ...

Jon Hewson, MD of Audience Store, explains how traditional TV advertiser Furniture Village reached new audiences ahead of the ...

The car manufacturer partnered with Teads on a European campaign tying in with the cinematic release of The Flash movie. It ...

The gap between learning and practical application remains one of the most persistent challenges in professional development ...

The latest trends and developments in social media, including the most recent headlines, AI features and ad format updates.

A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools. “The emergence of GPT tools has revealed a plethora ...

In the context of shifting consumer behaviour and changing markets, a focus on the customer and delivering an excellent customer experience is key. This chapter outlines how companies can transform ...