作为电通创意品牌负责人，Chris全面负责电通创意的组织管理，确定卓越创意理念格调的同时带领创意与策略及制作团队一起打造优秀的创意作品。作为电通中国首席创意官，Chris致力于推动电通的变革式创意（Transformative Creativity），传承电通百年文化资产，并 ...

Dentsu, the integrated growth and transformation partner, today announces it is teaming up with Salesforce, the world’s ​#1 AI ​CRM, to launch Smarter Media. The solution enables faster monetisation ...

Welcome to the second edition of the Gaming Report! The biggest games in the world continue to drive massive, pop-culture-defining moments, while small independent games capture the hearts, minds, and ...

Irwin Mitchell asked Merkle B2B to bring to life their already established positioning, ‘Expert Hand. Human Touch’, to create a compelling and emotive brand campaign designed to drive awareness and ...

Dig into our latest report to see why gaming is no longer just a side quest. Find out how the biggest games in the world ...

Since the autumn of last year, we’ve seen brands scurrying to find out what the Metaverse means for them. This has led to a lot of tactical executions. Now the hype is beginning to die down, brands ...

Cui joined Dentsu Inc. in Tokyo in 2004 and then transferred to dentsu Beijing office. His multifaceted career includes Managing Director of the Integrated Marketing Communication Centre, CEO of ...

Dentsu, in collaboration with GWI, the global consumer research company, has unveiled the highly anticipated 2024: State of Gaming Report. This comprehensive analysis of the gaming industry delves ...

To innovate, it’s critical to understand the realities for consumers and brands – both their sentiments today and expectations for tomorrow. That’s why we surveyed 1,900+ marketing leaders across the ...

Tread Lightly, a non-profit organisation committed to educating young people about sustainability, faced a critical challenge: their outdated booking system was hindering their ability to operate ...

The Innovation Paradox report by Dentsu Lab reveals a crucial disconnect: CMOs understand the need for innovation but hesitate to invest in it, driven by short-term pressures. Despite 72% wanting more ...