We know that AI is everywhere, but it’s still worth taking a moment to think about what the year ahead has in store for us. We present our thoughts on the most meaningful forces driving changes for ...

It’s Friday the 13th, and with just one full week left before we all hit Out of Office harder than a Black Friday sale, we’re serving up one last dose of digital drama to close out the year. Whether ...

In 2024, marketing wasn’t just about selling - it was about creating experiences that left audiences saying, "Did they just read my mind?" This year’s trends screamed, “Level up!” AI handled the heavy ...

As a performance marketer, you may not realize you are handling protected health information (PHI) and think that HIPAA compliance is for someone else in the organization to worry about. However, for ...

It’s Friday, Dear Readers! Pass the stuffing and save a seat at the table, darlings, because this week’s marketing feast is serving up all the trimmings. As we prep for Black Friday—and carbo-load for ...

December has rolled in, and while the world is swimming in Black Friday stats and eCommerce success stories, we’re taking the road less traveled (you’re welcome). This week’s tea is piping hot: Google ...

Is this how you budget? If you’re a PPC marketer, your budget allocation process probably looks like this: Management gives you an overall budget to spend on paid media each quarter. You’ve created ...