Social media platforms will have to adapt to changing consumer trends or potentially disappear, a panel at the Media Research ...

Humans will continue to have an important role in the creative process in television and advertising despite the advent of AI ...

Data and insights company Pureprofile has established a product innovation team that will focus on developing data technology ...

YouGov has dropped the brand name and visual identity of the consumer panel services business it acquired from GfK 10 months ago and updated its brand positioning to reflect the integrated ...

Spend on advertising globally is set to surpass $1tn this year, with two-thirds spent on digital, according to a projection ...

Spend on advertising globally is set to surpass $1tn this year, with two-thirds spent on digital, according to a projection ...

Former Microsoft and IBM executive Julia Glidden has joined Ipsos as group president of the company’s US Public Affairs ...

Management consultancy Accenture is establishing an ‘AI refinery engineering hub’ in Singapore to increase AI-based ...

Data and analytics company Kantar and data collaboration platform LiveRamp have expanded their partnership to allow LiveRamp ...

UK – Customer engagement and commerce media company Reward has acquired data insights business Hospitality Data Insights (HDI ...

Tara Mackay, head of global events at The Research Club, has established an event planning business focused on the data, ...

Work to examine the public's preferences for language has underscored the importance of carefully considering the terminology ...