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Social Samosa
45 分钟
"Google rigged the game," DOJ argues in landmark antitrust trial
DoJ lawyer Aaron Teitelbaum accused the company of manipulating the very structure of the advertising market to maintain its ...
Social Samosa
17 小时
Patanjali Ayurved increases ad spends by 9.28% to ₹422.33 crore in FY24
The FMCG brand also posted a significant increase in its profit, rising to ₹2,901.10 crore from ₹578.44 crore in the previous ...
Social Samosa
17 小时
Parle Agro spends ₹278.38 crore on ads in FY24
Despite the decline in profitability and revenue, Parle Agro increased its advertising expenditure significantly by 17.7% to ...
Social Samosa
17 小时
Clicks, culture, and collabs: Why India is the new playground for global creators
In this article, we explore international influencers visiting India, highlighting their brand collaborations, audience ...
Social Samosa
21 小时
Apurva Sircar steps down as Head of Marketing at Bandhan Bank after seven years
Apurva Sircar has stepped down from his role as the Head of Marketing at Bandhan Bank after more than seven years with the ...
Social Samosa
19 小时
Apple shifts advertising strategy, takes control of ad sales for Apple News
The company is introducing new ad units, including premium sponsorships for events like the Met Gala and U.S. Open, banner ...
Social Samosa
21 小时
Harsha Vardhan Agarwal takes over as FICCI President for 2024-25
Harsha Vardhan Agarwal, MD & Vice Chairman, Emami, has been appointed the new President of the Federation of Indian Chambers ...
Social Samosa
17 小时
Collective Artists Network launches Galleri5’s AI suite
At the core of Galleri5’s offering is its ability to generate hyper-realistic catalog visuals without the need for ...
Social Samosa
23 小时
OpenAI reportedly eyes web browser, deepens competition with Google
OpenAI, the creator of ChatGPT, is reportedly exploring the development of a web browser integrated with its chatbot, ...
Social Samosa
21 小时
C Com Digital secures digital mandate for Nitin’s Premixes
As part of this partnership, the agency aims to amplify Nitin's Premixes’ digital presence, enhance brand awareness, and ...
Social Samosa
23 小时
DOJ and Google clash in final round of Ad tech antitrust trial
The trial, which has been taking place since September in a Virginia federal court, is poised to determine the future of ...
Social Samosa
23 小时
Why are CID characters everywhere?
A wave of brand campaigns featuring CID characters have made their way into the spotlight. We attempt to dissect this phenomenon to understand why and how.
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