In celebration of Scotland's Climate Week we hear from Dundee Design Festival's Creative Director. In addition to championing ...

The 10th anniversary of Paisley Halloween Festival will see the return of the much-loved parade through the town centre, plus ...

A holiday spent in Scotland offers numerous reasons that justify it as a consistently excellent destination choice. Think of the richness of our landscape, the history and culture of our cities, and ...

We have appointed Cat Leaver, Head of Brand and Global Marketing and former Director of Brand Scotland, as our new Director ...

The winners of the west of Scotland regional Scottish Thistle Awards 2024 were last night announced at a ceremony in Glasgow. Group photo of west of Scotland Thistle Award winners 2024. Credit: Connor ...

Botanical gardens, woodland trails and country parks can help the visitor economy to blossom into the autumn, according to ...

The premier Scottish cultural event will be held between 11-19 October 2024, and the people of Oban and its surrounding areas ...

Explore further data and graphs for tourism in Scotland on tourismobservatory.scot.

Our UK market represents a significant proportion of the visitors Scotland welcomes each year. We aim to understand more about who they are, how they behave and their visit preferences. This can offer ...

Inclusive tourism ensures that all visitors can have a great time without any barriers or restrictions. It will improve the tourism experience for a wide range of customers who may need specific ...

Visitor interest in areas such as ancestry, Gaelic, cycling and sustainability is growing. There are real opportunities for Scottish businesses to connect with new audiences to promote their services ...

The Scottish Accommodation Occupancy Survey (SAOS) gathers tourist accommodation occupancy data. This includes data from a sample of self-catering businesses via an opt-in voluntary survey. The survey ...