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For nearly eight decades, the V8 has stood at the forefront of speed, especially in the United States. Sadly, these days, the V8 is slowly being consumed by the perpetual tightening of worldwide ...

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Internet users noted that the ad lacked substance and was overly focused on style British luxury automaker Jaguar revealed its new logo on Tuesday through a vibrant branding film. The rebranding ...

British luxury carmaker Jaguar unveiled new branding this week ahead of its all-electric vehicle launch — and some people on social media, including Tesla's Elon Musk, were quick to pounce.

Scottish Touring Car ace Tom Walkinshaw saw great potential in the Jaguar XJ-S. Not only did he develop the car into a race-winning competitor, he later convinced Aston Martin to make use of the ...

Jaguar has announced an overhaul of its brand image as it marks the start of a new era as an EV-only carmaker, which was heralded by its Reimagine strategy announced way back in 2021. The ...

Jaguar could be facing its own Bud Light moment after online backlash to a new ad on Tuesday. The car brand released a new promotional video debuting its reimagined logo on its X account under the ...

Although TWR was established in 2020 by Fergus Walkinshaw and John Kane, those three initials and the Jaguar XJ-S go back a long way. Fergus’ father, Tom Walkinshaw, was a successful Scottish ...

TWR has been revived and its first product is a Jaguar XJS restomod called the Supercat TWR's modified XJS is powered by a bespoke supercharged 5.6-liter V-12 Pricing for the TWR Supercat starts ...

As it approaches its 90th anniversary, Jaguar is looking to re-launch its brand to bolster its future plans. “It wasn’t always distinctive enough in the last decade”, said Adrian Mardell, CEO of ...

While the new XJ never saw the light of day, Jaguar is working on a new range of high-end EVs. The first of these will be revealed in concept form on December 2, 2024, with Jaguar finally teasing a ...