Fender Musical Instruments Corporation (FMIC) today continues its industry-defining innovation, launching the next iteration of the coveted American Ultra series—Fender's most advanced series of ...

The ’70s gets a bad rep from some guitarists but it's too easy to say this was a bad time for Gibson and Fender and that's the story. There were some real treasures and technological breakthroughs ...

The next generation of Universal Audio Apollo is here, and we got hands-on ahead of launch to put it through its paces ...

A little over 10 years ago, a Phoenix-based startup treated acoustic pickers to a bunch of effects directly through the sound ...

The electro-acoustic market market has always faced a challenge; how to make acoustic guitars and pickups that can sound like ...