In southern Africa, research reveals that many businesses adopt green initiatives to comply with regulations, enhance their brand image, or attract a growing segment of eco-conscious travellers.
Storytelling will be crucial when marketing African tourism to Europe. African destinations’ stories are fascinating - stories of heritage, culture and idyllic landscapes.
The $9 billion investment in six luxurious cruise ships as part of Nigeria’s IPADA Initiative marks a pivotal moment for Africa’s maritime infrastructure and economic future. This investment, backed ...