Banner notifications are used for all kinds of built-in apps on the iPhone, like Messages and FaceTime, but also through third-party apps, like WhatsApp and Gmail (to name a few). Nearly every app ...

As part of its second attempt to convince users, WhatsApp will begin displaying a banner alert within the app in the coming weeks. The in-app banner will lead to more detailed explanations for ...

Opera?s new ?State of Mobile Advertising? report from the second-quarter of 2013 also found that standard in-app banner ads average a 0.39 percent click-through rate, while mobile Web standard ads ...