Advertisements that featured one of the world's most popular athletes as a spokesperson helped General Mills, Inc., generate record sales for Wheaties, its oldest brand of cereal. We’re long-term ...

Because the creation of Wheaties was an accident ... Perhaps the inadvertent invention of these cereals can encourage you to ...

Never ate Wheaties so I turned them down. Second championship, same thing. I said hey, Breakfast of Champions, I know who you are, but I never eat Wheaties, I can’t do it. Then I told my people ...