15 Examples of Big Brands Using UGC and How to Adapt Them ... To capture masses of authentic user-generated content, Travelex made each day a campaign day by launching a 12-month photo contest ...
Authentic brands walk their talk—their actions match ... and actions with the values your audience connects with.” For example, if your brand emphasizes transparency, your messaging should ...
Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe. The report was based on data from a survey of 12,000 consumers in 14 ...