Let's take a look at five key trends shaping this next wave: ...

Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn't close qualified leads, according to a recent report from Demand Metric and Showpad. Beyond price, other ...

Take a peek into the future of B2B influencer marketing and learn about the trends that are driving the industry forward.

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

1. The loyalists stand firm. With deep-seated trust built over the years, they view the shortage as a mere temporary setback.

If you are a company that sells its products or services to other businesses, you would know how the B2B marketing trends for 2021 are going to evolve, post the setback through this watershed year.

Volta, a new startup with a team split between two headquarters in Milan and Paris, has secured a €6 million pre-seed round ...

As more B2B brands embrace creativity it’s essential the foundations of good marketing are not forgotten. As ever, ...

More and more companies rely on compelling images to convey their messages, establish connections, and drive conversions, and ...