For the Los Angeles premiere, the movie’s co-writer and director, Greta Gerwig, arrived in (what else?) head-to-toe pink. Will Ferrell, who plays the Mattel CEO in “Barbie,” has said the ...
The two films brought in half a million people to Vue screens, with 4,000 sold out ... felt like going to the theatres to re-watch a movie, but Barbie had achieved that for her.
Before the movies premiere, 100+ brand partnerships had been launched ... the bank's CEO's guest appearance on a banking podcast resulted in a 500% increase in monthly downloads. Barbie didn't live ...