As marketers constantly test and learn on social media, whether it’s tapping into the hottest new trend like "brat summer" or "demure fall" or the hype around a viral food trend, enhanced KPIs also ...
Arslan, M. and Ghazal, A. (2024) Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign. Open Access Library Journal, 11, 1-14.