PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Take a style cue from Bollywood's trendsetters like Kiara Advani, Alia Bhatt, and Janhvi Kapoor, who have a slew of sexy mini ...

With 25% off sitewide, shoppers can get their hands on some gorgeous, trending pieces whilst saving money ahead of Black ...

Duchess Sophie’s slinky black dress styled with a fluffy jacket and glittery clutch bag is a look from 2016 that will never ...

Party season is upon us and this lovely sequin dress in a wine red magenta colour is perfect for Christmas occasions ...

RITA Ora has launched a new collection in collaboration with Primark, and fashion fans are in a frenzy over one particular ...

Fresh off critical acclaim for her role in The Substance, the actor has become a poster girl for dressing well whatever your ...

With pinks, oranges and reds giving the florals an autumn and winter feel, the piece is an ideal one for the transitional and ...

As the denim pendulum inevitably swings away from baggy, wide-leg cuts toward straight-leg and boot-cut styles, it’s only a ...

Of course, as its plans for Black Friday have not yet been confirmed, shoppers might want to keep an eye on the website to ...

That said, there are still a few cuts, washes, and even prints that feel fresh, if not entirely new. Whether you are after a ...