Since times immemorial, teenage boys have been walking around in a heavily-fragranced cloud. It’s like a rite of passage, ...

Teenage boys as young as 13 are getting a nose for appreciating high-end men’s fragrances. Here’s everything we know about the obsession with “boyfume”. You know perfume and “manfume” (male fragrance) ...

It's not just the women either: A recent survey on consumer spending by the investment bank Piper Sandler found that fragrance spending among teen boys had increased by 26% since the spring of 2023.