Despite this, many were critical of the Copy Nothing advert and Jaguar's new strategy. One person said: "This is awful. "It doesn't 'speak' to anyone. It's lost the purpose of the brand. Listen to ...

The new look came off the back of a big advertising year for the brand, including its divisive Moldy Whopper campaign, which cleared up on the awards circuit thanks to its unusual and innovative way ...

Home Bargains is causing a stir among beauty enthusiasts with a £3.99 skincare product that has been likened to a £52 Charlotte Tilbury cream. Excited shoppers who discovered the bargain cream ...

Packaging Emerging Trends in CPG Advertising The presentation on Emerging Trends in CPG Advertising covers key shifts impacting brands today. Economic concerns are pushing consumers toward private ...

At a glance, the £3.99 bag could look like a more expensive version by a designer brand. READ MORE: John Lewis selling Benefit beauty gift set worth £53 for just £19READ MORE: Home Bargains ...

Zara’s strategy now combines fast production with top designer talent, setting it apart in a changing fashion landscape. As the glow of fast fashion fades, Zara stands out for its ability to rebound ...

While food inflation has largely slowed, some items integral to a Thanksgiving meal have seen slight increases, and some name brand options are actually less expensive than store brand options ...

who had been steadily building brand leadership over time. We needed to wake this sleeping giant. In 2023, we began revitalizing E45, giving it a fresh identity and a new purpose, ‘to make your ...

He admitted that this is good for Cisco – it will have less design and manufacturing work to perform – but argued users will also enjoy simplified portfolios and licenses starting from December 2024, ...

SINGAPORE – Brands can be victims of their own fame, as the line between becoming a household name and losing the exclusive rights to that name is a fine one. In a phenomenon called “genericid ...

This makes it easier for her to reach her vision of elevating the online fashion industry in the Philippines. “We are happy to see a growing ecosystem of sellers on the Lazada platform, especially ...