Given the complexity of the research, programs, and business operations conducted at the University, graphic design is an essential ... supports institutional brand standards. This collection of ...

Derived from the “N” in our new wordmark, the slash can be used with or without stems. Usage of the slash can vary, but it’s best used to emphasize the collaborative, multifaceted and multitalented ...

The graphic marks provide creative flexibility for individual units to inspire audiences and help them imagine what they can achieve and become at CU Boulder. Using authentic imagery is one of the ...

These graphic elements are part of the overall design of the infographic and don’t break any identity/brand rules, as this is a single-page communication with the unit’s lockup placed on the bottom of ...

Being visually consistent in how CU Boulder’s brand is represented is essential for maintaining a recognizable brand identity. CU Boulder achieves its unique visual identity by using four core design ...

These are some of the most expressive visual applications for the brand. It starts with seeing the things we do through a window of language. Incorporate these treatments sparingly and meaningfully to ...

Target a new audience: Your current brand may have served you well for years, but as markets shift, you may notice your message resonating with a different demographic or generation. Rebranding can ...

Speaking at an exclusive event earlier this month at the inner sanctum of JLR’s Gaydon design studio, chief commercial officer Lennard Hoornik said that if a company like Jaguar ...