A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top ...

Digital marketing is more popular than ever. As a result, corresponding budget allocations are increasing, leaving marketers scrambling to keep up. Digital marketing spend increased nearly 16% from ...

The combination of renewed optimism and greater confidence in marketing is showing up in the budget. While most marketers experienced about 4% cut in their budget last year – which should have ...

Whether you're exhibiting at a small industry event or a massive convention, you'll need to pay for the floor space your exhibit uses, the exhibit itself, and your marketing materials. The cost of ...

Then you spend 50% of that marketing budget on digital marketing specifically. That sounds great, but is that how it works in the real world? According to one study, marketing budgets make up ...

What is the average budget for advertising? Smaller businesses may allocate only 2% of their budget to marketing, while the average is between 9-13%. The percentage will increase if a company launches ...

Content marketing on a budget? Been there, done that. Picture this: It’s late 2022, and tech layoffs are happening everywhere. The company I worked for was growing—until it wasn't. Shifting ...

You've got your marketing budget set, but how do you make sure that you get the maximum value out of those precious dollars? If you're a non-profit, you want to make sure that you are being a good ...

Technological disruptions and shifting customer expectations have made 2024 an uneasy year for the finance industry, placing ...

Arip boosts marketing budget to 2 million baht for Commart TechXPro, enhancing demand for AI PCs and smart home solutions.