Design agency Bulletproof adds a contemporary twist to the brand’s historic identity, reimagining classic elements such as the Cadbury Dairy Milk Glass and a Half symbol Cadbury is one of those brands ...

Cadbury reoriented around its intrinsic purpose - generosity. The resulting campaign - 'There's a glass & a half... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to ...