CADBURY has confirmed it has discontinued popular chocolates leaving shoppers complaining that “Christmas is cancelled”. The ...

All Cadbury chocolate bars sold in multipacks will shrink by the end of 2021 to reduce their calorie count, owner Mondelez has announced. Popular treats including Crunchie, Twirl and Wispa bars ...

In a move that was dubbed the ‘Cadbury Twirl Scandal’ on social media, chocolate fans shared their confusion over finding two regular-sized Twirls in their tubs of Heroes, instead of the bite ...

Cadbury Dairy Milk bars and Cadbury Twirl Bites. The Galaxy Smooth bar, meanwhile, had 100% recyclable packaging, but was not labelled as such. It was a different story for the most recyclable ...

Launching Twirl Orange as a permanent stock-keeping unit, making it famous and appealing to a younger growth audience, was a difficult enough task on its own - but made formidable by the pandemic.

How do you get 10,000 Gen-Z types to pre-order an orange flavoured Twirl singles bar in the middle of the pandemic? How do you shift conversion behaviour from impulse to planned purchase on something ...