Diddy does not have his own champagne, however he has something just as or perhaps even more valuable, which is his deal with Diageo's Ciroc vodka. He started out with them in the late 2000s ...

The man, who had formed a professional business relationship with Combs at the time, was invited to a promotional party for the rapper's liquor business – Ciroc. Identified only as John Doe ...

Liquor giant Diageo settled its legal battle ... Combs have no ongoing business relationship, either with respect to Ciroc Vodka or DeLeón Tequila, which Diageo now solely owns,” the London ...