Coca-Cola’s idea was to come up with a new Coke formula that consumers preferred over both old Coke and Pepsi. No one could fault Coca-Cola for not doing their research: They tested the New Coke ...
Michael Goltzman, Coca-Cola Co.’s senior vice president for global policy and sustainability, noted that the Atlanta-based beverage giant not only bottles its drinks in France, but also that the ...
Shares of Coca-Cola Co. reversed into the red in early Wednesday trading, after the beverage behemoth beat third-quarter earnings expectations, because another big increase in price and mix offset ...